UNIQUENESS
The interactive book is unique, elaborate constructs. For each application, content, interaction and technology have to be fused anew into a perfect unity. That is exactly how the experience will remain unique.
The basic idea is as simple as it is ingenious: Physical books made of light and images comes to live. E-mmerx interactive books enable a novel media experience in which the physical and the virtual becomes immersive.
The interactive books have an almost magical effect on visitors: seemingly normal printed book pages whose contents come to life. What is this sorcery? Essentially, the success of the interactive books emerges from a perfect interplay of content, interaction and technology. For each book, we create high-quality, informative, and lively animations especially tailored to the topic at hand, and the communication of the respective content. Intuitively triggered interactions make for a seamless user experience, such that the books appeal to people of all ages. It also helps that the technology that makes the experience possible is itself almost invisible. Readers simply experience a book, with its physical pages blooming into interactive content when activated by touch.