E-mmerX Projection mapping
Projection mapping is a technique in which video footage is mapped onto a surface, turning common objects – such as buildings, walls, runways, stages and even water – into astonishing visual displays. This technology offers businesses the opportunity to give
their customers what is called “experiential marketing”. It offers a way to convey compelling messages anywhere. Projection mapping is used for advertising, live concerts, theater, gaming, computing, decoration and anything else you can think of
Consider a fashion show. Instead of using 30 mannequins with 30 outfits, projection mapping could be leveraged to creatively display a variety of outfits on two mannequins. The possibilities are seemingly endless. Businesses can now take on 360-degree dome projection, create immersive theatrical experiences, deliver showstopping concerts with audiovisuals, and produce far more memorable impressions than traditional forms of media allow.
Projection mapping will immerse consumers into an experience for the 1st time in Africa. At E-mmerX, we are equipped with the vision, technology and expertise to create an immersive experience like no other.